Hi All,
I'm currently building out a wine brand - - it's a personal project of mine, goal here is to better understand the wine business, building a brand, and using this as a creative outlet (This is a small product of 125 cases or so and the goal here is to sell 1 bottle to a stranger in 2022, not become the next Caymus). I've hooked up with a great natural winemaker in Sonoma (family is from france, and they've been making wine naturally for the past 40 years).
This year is our first harvest together and everything has been done by hand. I flew out to Potter Valley in Mendocino to help where I could (mostly grunt work; sertilizing, hand bucketing into the press, and working the pump button for barreling). It's awesome to see the work involved in making wine first hand, and amazing to see the passion of the community when everything is done without additives / chemicals (NOT THAT THIS IS BAD).
Anyways, part of building a brand, I wanted to do some research and ask questions straight to wine drinkers. Not just natural, low invention folks, but people who LOVE all kinds of wine. So I thought the best community would be Reddit as this is a home to many passionate people.
I'd love if you could potentially help out by taking a quick 2 minute survey to help me start brand discovery: https://forms.gle/7UNgeb7g34AEzRuR7
2022 Wine Line Up (very limited):
Pottery Valley Pinot Noir, 24hr Skin Contact Sparking Chardonnay, 24hr Skin Contact Chardonnay, Piquette made from Chardonnay.
What I'm currently enjoying: Las Jaras Glou Glou, Austin Hope Cab Sauv from Paso Robles, Anaba's Pinot Noir from Sonoma.
Thanks a million everyone!
For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.
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