Why are there no big wine brands? - The Athan Zafirov Wine Blog

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Why are there no big wine brands?

I love all alcoholic drinks and I have noticed that the tendency in most industries is to lead to the creation of a few big dominating brands (e.g. Heineken, Carlsberg, Bud, Coors etc come to mind for beer), but not a single company comes to mind that makes standard macro wine for a huge market, at least not at this scale. Is it because wine drinkers don't want a standard wine? Does wine not benefit from economies of scale as much as beer and spirits?





Athan Zafirov Wine

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.


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