Grocery store wine brand markup is huge. I live in Tennessee and by law a retailer may not sell alcohol below cost. Was in Kroger and saw some wine closeouts. On name brand wines the prices were decent and what I suspect they paid for them. This is a store brand sale price means the markup is 3x. - The Athan Zafirov Wine Blog

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Grocery store wine brand markup is huge. I live in Tennessee and by law a retailer may not sell alcohol below cost. Was in Kroger and saw some wine closeouts. On name brand wines the prices were decent and what I suspect they paid for them. This is a store brand sale price means the markup is 3x.
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Athan Zafirov Wine

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.


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