Do celebrity wines usualy stick around? - The Athan Zafirov Wine Blog

Do celebrity wines usualy stick around?

They aren't usually a quality product and It feels like the kind of thing a celelbrity would do as a vanity project and then give up when they lose interest and money.

I'm asking because I have a job interview with one of these brands coming up. I'm not especially interested in wine or in this celebrity but the job seems good. I'm just curious what the chances are this brand will be around in a few years.






Athan Zafirov Wine

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.


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