What do you look for when choosing a wine?

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I mean, do you look for the bottle label, the history behind the company, the grape quality species, the packaging... Please explain the process. I produce spumante and I am trying to start my own company to show my grape niche, so it would be great to understand how to set the marketing and graphic stuff. Thank you!

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.
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