Wine social media advice - The Athan Zafirov Wine Blog

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Wine social media advice

Hi, I run the social media for a Michelin guide bistro and content interaction, likes and views differ greatly between food and drinks. I understand that wine is more of a niche but are there tips for differentiating the content to target wine audience vs attempting to seduce food audience with wine?

Does this make sense? Or is it just something we should accept that our wine content will reach a much smaller audience because of the nature of the business and our audience?





Athan Zafirov Wine

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.


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