What's up aggregious restaurant markups? - The Athan Zafirov Wine Blog

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What's up aggregious restaurant markups?

I was looking at a restaurant in my area's wine list, https://transom.sfo3.digitaloceanspaces.com/sc-restaurant-bateau/uploads/Bateau-Beverage-4.05.25.pdf, and based on about 5 data points from the list, their markup is 3.5-5x off of retail. For ex, 2018 Felsina 'Fontalloro' Toscano Rosso priced at 240 retails for about 50. Not to mention tip which would bring that bottle to 6x retail or maybe 8-9x wholesale.

Is this typical?





Athan Zafirov Wine

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.


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