First time leading guest wine tastings – how to make them engaging? - The Athan Zafirov Wine Blog

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First time leading guest wine tastings – how to make them engaging?

Hi everyone,

I’ve recently started my journey as a sommelier and I’m currently working on my CMS certifications. However, at my current job, our former sommelier left, and my boss handed over all the wine tastings for guests to me.

I have a good foundation of wine knowledge, but I lack experience in actually leading guest wine tastings. Every tasting includes 6 wines: 2 whites, 1 rosé, 2 reds, and a sweet wine at the end. Each tasting should last between 90 and 120 minutes.

Do you have any suggestions on how to approach this? How can I make it long enough while keeping it entertaining for the guests? Most of the tastings I’ve attended have been for professionals, so I know that listing sunshine hours and rainfall stats might not exactly charm a casual crowd.

Any tips or advice would be greatly appreciated. Thank you!





Athan Zafirov Wine

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.


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