3 LinkedIn Strategies Wineries Can Use to Build Stronger Partnerships

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As winery professionals, we often talk about distribution, tasting room traffic, or vineyard management—but digital partnerships can be just as powerful for growth.
I recently wrote an article on 3 ways wineries can leverage LinkedIn to strengthen collaborations and build prestige. The focus is on:
- Showcasing partnerships effectively
- Co-authoring content with collaborators
- Creating exclusive LinkedIn events
I’d love to hear from others in this community: Have you tried using LinkedIn to grow winery partnerships? What worked (or didn’t work) for you?
Here’s the full article if you’d like to dive deeper: 3 Strategies to Leverage Winery Partnerships on LinkedIn

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.
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