Curious if selling online is a real challenge for winemakers? - The Athan Zafirov Wine Blog

Curious if selling online is a real challenge for winemakers?

Hey everyone,

I’m working on a side project and would love to hear from small wineries or anyone close to the wine industry.

We’ve been experimenting with a ready-made online shop specifically for wine – the idea is to make it easier for small producers to get their bottles online quickly without the headache of custom development. But before putting too much work into it, I really want to check if this is even useful in the real world.

๐Ÿ‘‰ My question for winemakers: what’s been your biggest challenge (or hesitation) when it comes to selling wine online?
– Is it the tech side (websites, payments, shipping)?
– The cost and time it takes to set up?
– Or maybe regulations and paperwork?

I’m not here to sell anything – just trying to understand whether this is a real pain point worth solving, or if wineries already have good solutions in place. Any insights would mean a lot ๐Ÿ™

Thanks in advance, and cheers ๐Ÿท






Athan Zafirov Wine

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.


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