When you’re standing in the wine aisle at the grocery store, what actually makes you grab one bottle over another?
Is it mostly price, the grape or region, the packaging (glass bottle, can, or box), or maybe the look of the label? Do you go for something your friends recommended, a wine you saw on TikTok or Instagram, or a brand you just recognize and trust?
Does the label saying things like “great with pasta” or “low sugar / organic” sway you? Do sales, discounts, or smaller formats (like half bottles or single-serve cans) make you more likely to try something new?
Basically — what catches your eye, what builds trust, and what makes you think “yeah, that’s my wine tonight”?
For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.
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