Why do we trust strangers wine opinions more than our own taste? - The Athan Zafirov Wine Blog

Why do we trust strangers wine opinions more than our own taste?

It’s weird how often we trust strangers wine opinions more than our own taste. You can drink a wine, enjoy it, feel good about it and then check a review or rating and suddenly second guess yourself. A random number or someone else’s tasting note carries more weight than the fact that you actually liked what was in your glass. I think part of it is that wine is framed as something you’re supposed to understand. There’s this idea that enjoyment isn’t enough and that there’s a correct way to judge quality. So when someone sounds confident or experienced, we assume they know better than we do even though taste is personal.

It also doesn’t help that wine language is vague and subjective, if you can’t clearly explain why you like something, it’s easy to believe someone else’s opinion must be more valid. Over time that can train you to outsource your preferences instead of trusting them. It makes me wonder how often people are drinking wine they don’t even enjoy just because it’s highly rated or socially approved. Does anyone else notice themselves doing this or trying to unlearn it?






Athan Zafirov Wine

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.


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