Do you actually follow wine brands or wine people on social media? - The Athan Zafirov Wine Blog

Do you actually follow wine brands or wine people on social media?

Do you actually follow wine brands or wine people on social media? Or do you mostly scroll past wine content unless you’re actively looking for something?

I drink a lot of wine, but most brand accounts feel pretty distant to me. Very polished, very technical, or mostly talking to other people in the industry. It doesn’t really feel like a conversation.

Curious what others think:

– Do you follow any wine brands?

– Do you follow wine influencers or does that put you off?

– What makes wine content interesting vs an instant scroll?

Would love to hear honest takes.

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For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.

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