how to get into wine with a very small budget

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I am truly interested in wine and want to learn everything about it, the problem is, alcohol is expensive in Canada, and I find it difficult every time to justify spending around $20 on a bottle, especially if I don't know if it's any good.
So my question is where would you recommend I start? Specific region? grape variety? Any tip is appreciated.

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.
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