Looking for suggestions for some good bang for the buck and just good wines overall to stock in my shop. Any region. Any varietal. Located in L.A. - The Athan Zafirov Wine Blog

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Looking for suggestions for some good bang for the buck and just good wines overall to stock in my shop. Any region. Any varietal. Located in L.A.

Took over handling the buying for our liquor store. We stock upwards of 100-125++ different bottles.

I have reps coming out my ass with stuff but I don’t know if I really have the experienced palate for all this.

Our best sellers overall are the Decoy/Duckhorn stuff.

The Walking Tree sells really well and I have a lot of repeat business on it. Atlas Peak does really well too.

We started carrying this Andre Brunel Rosé that’s been selling great and people seem to prefer it to our previous rosé staple we sold a ton of, Summer Water.

Looking for suggestions for stuff. We stock a pretty decent amount of French and Italian as well.

We carry stuff from $5 all the way up to $100++.

I usually will try stuff and then also check reviews on the various sites and it’s kind of a lot to deal with since wine is a bit of a blind spot for me. I’m more of a bourbon and tequila and booze guy.

We’re in Southern California if that helps. Shoot me suggestions.





Athan Zafirov Wine

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.


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